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BBB division questions validity of test methods.
August 19, 2009
By: TOM BRANNA
Editor
The National Advertising Division of the Council of Better Business Bureaus has recommended that University Medical Pharmaceuticals, Corp. discontinue advertising claims for the company’s over-the-counter product, WrinkleFree Eyes. NAD, the advertising industry’s self-regulatory forum, examined print advertising for the product pursuant to NAD’s ongoing monitoring of national advertising. Claims at issue in NAD’s inquiry included: • “Clinically proven to reduce wrinkle appearance up to 85...
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